诚实守信 Honest and Trustworthy
Honesty is to be faithful and upright, think and act in the same way, and always practice what one says. Be trustworthy is to keep one's word and not to be hypocritical and deceitful. Old sayings having spread for thousands of years, such as "True in word and resolute in deed", and "A word once spoken cannot be overtaken even by a team of four horses" vividly manifest the need to be honest and trustworthy.
Confucius taught his disciples to be honest. In study, if you know a thing, say you know it; if you don't know, say so. He thought that it was the correct attitude towards study.
Zeng Zi was also an honest person. Once, his wife wanted to go to a market fair and their child cried and demanded to be taken along. His wife coaxed the child out of this by promising that, when she returned, she would kill a pig and cook pork for him. After she returned, she saw Zeng Zi was about to kill a pig and stopped him. But Zeng Zi said, "If you cheat the child, he will never trust you."He then went and killed the pig. Because Zeng Zi did not deceive the child, he fostered the spirit of keeping one's word in the child.
In the late Qin Dynasty (221-207 BC), a man named Ji Bu always kept his word. People often said that "Better to get Ji Bu's promise than one hundred jin (Chinese weight measurement) of gold", thus creating the expression that a "promise is worth a thousand pieces of gold". Later, when Ji Bu met with catastrophe, he narrowly escaped due to the help of his friends. Hence, a person who keeps his word will naturally win respect and care from the people.
In olden times, the doors of Chinese shops had an inscription "Guarantee quality goods and reasonable prices for all customers". This shows that since ancient times China advocated the ethics of fair trade, honesty towards customers, no deception and no falsification.
In modern China, the virtue of being honest and trustworthy has been carried forward. It is to be single-minded, earnest and steadfast at work and study; it is to be sincere to friends and trust others when making friends; it is to be law-abiding, faithful and honest.